Start Here: What Are You Trying to Solve?
Upward Growth helps health tech vendors win more deals with payors.
Read weekly by health tech CEOs, sales leaders, and investors focused on closing more payor deals.
If you're seeing:
• First calls that don’t turn into second ones
• A sales motion that feels busy but isn’t building momentum
• Messaging that sounds right internally but goes nowhere with buyers
You're in the right place.
Every Tuesday, we break down what actually drives revenue in this space. How payors evaluate vendors. What gets funded. What gets ignored. And how the best teams close real deals.
Subscribe for free to get new articles every Tuesday. Focused, specific, and built for payor-facing growth.
Below are eight curated articles, organized into four categories. Start with what fits your biggest friction.
🏥 What Payors Actually Buy
Health plans don’t buy good ideas. They buy what they can’t ignore.
Start here if you're trying to understand how plan buyers think and what gets prioritized.
Health Plans Don’t Buy Disruption – They Buy Certainty
Reframe your message to align with how plans evaluate risk.The 3 Bets That Make or Break Health Tech Growth
Every exec makes these bets. Know which one your buyer is placing.
📈 How Growth Really Compounds
Most GTM problems aren't pipeline problems. They're decision problems.
Start here if your org is building, selling, or scaling without a clear growth foundation.
Positioning Comes Before Growth
Your message isn’t just marketing. It’s a strategic choice.Unlocking Growth in 2025: 5 Healthcare Trends to Watch and Act On
The shifts smart teams are already building for.
📣 Positioning That Moves Deals
Most positioning reads clean but doesn’t hit where buyers are feeling pain.
Start here if you're not sure why your pitch isn't resonating or creating urgency.
Why Your Value Prop Isn’t Landing with Health Plans
Most value props fail because they’re vague. This breaks down how to sharpen yours.Most Sales Struggles Are Positioning Problems. Here’s How to Fix Yours.
If you’re seeing objections or ghosting, this might be the real issue.
🧩 Improving the Sales Motion
Momentum is earned between meetings, not in the first call.
Start here if you're trying to close the gap between interest and real movement.
The Second Meeting Test: How to Actually Build Momentum with Health Plan Buyers
First meetings are easy. Here’s how serious teams create movement.15 Moves to Convert Conference Leads Into Revenue
Tactical follow-up plays that actually earn a second call.
👋 About Upward Growth
Upward Growth helps health tech vendors win more deals with payors.
We work with leadership teams to address what’s slowing them down: messaging that falls flat, sales motions that stall, or GTM strategies that aren’t tailored to the realities of selling into health plans.
If you want to sharpen your team's growth with payors, you’re in the right place.
Want to connect or swap notes? Say hi on LinkedIn. Always open to a smart conversation.