Who we work with

Four types of organizations.
One market they all need to understand.

Health tech vendors
You have a product that health plans need
We help you build the positioning, sales process, and market entry strategy to reach them. Whether you are pre-revenue or scaling an existing book, we work at the layer between your product and the plan's buying cycle.
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Investors
You need to understand how a company fits the payer landscape
We provide market diligence, competitive positioning analysis, and buyer-readiness assessments grounded in how health plans actually evaluate vendors.
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Provider organizations
You are building solutions that serve health plans
We help you understand the payer's perspective on your offering: what they are looking for, how they evaluate it, and how to frame your value in language that resonates with their priorities.
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Management consultancies
You advise clients who operate in the payer market
We serve as a subject matter resource on health plan operations, buying behavior, and regulatory context so your recommendations carry the depth your clients expect.
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How we work

Every engagement starts with a conversation

We scope the work together based on what you are trying to accomplish in the health plan market. Some clients need a focused sprint to build positioning and sales materials. Others need ongoing advisory as they navigate live deals and shifting market dynamics.
We do not do referral-based selling or fractional sales. We build the strategic foundation that makes your own team more effective.
Let's talk about what you need
Focused sprints
For companies that need to build or rebuild their payer go-to-market from the ground up.
Multi-phase engagements
For companies scaling an existing sales motion that need process architecture and pipeline infrastructure.
Ongoing advisory
For teams working active deals who need real-time strategic support and market intelligence.
About

Built on 15 years of selling to health plans

Upward Growth was founded on a simple observation: most health tech companies build great products and then struggle to sell them into a market that operates differently than they expect.
The firm brings 15 years of experience leading growth at health tech vendors. That experience is entirely from the vendor side: selling to health plans, studying how they operate, and building go-to-market strategies around their buying cycles.
Vendor-side expertise
Deep knowledge of Medicare Advantage, Medicaid MCOs, and commercial health plans from the perspective of selling to them.
Co-creation model
Clients build alongside us in working sessions. No waiting for a deliverable you didn't help shape.
Flat fees, no conflicts
No referral fees, no rev share, no commission structures. We charge for expertise.
The Upward Growth Podcast
Market intelligence for the health plan buyer, in audio form.
What is moving in the health plan market and what it means for the people selling into it, investing in it, and building for it. Plus occasional conversations with operators, investors, and builders working in the space.
Listen and subscribe
Upward Growth Podcast cover art
Let's talk about your health plan market challenge.
Book a 30-minute call to discuss what you are working on and whether Upward Growth is the right fit.
Get in touch