About Upward Growth
The Stakes
Most health tech vendors underestimate what it takes to turn early traction into durable, repeatable growth. They hire reps, chase pilots, or add new channels and wonder why momentum still stalls.
The truth is: growth isn’t about adding more. It’s about making sharper decisions with the opportunities already in front of you.
Upward Growth exists to help you do exactly that. Providing practical strategies for winning, expanding, and scaling partnerships in the healthcare market.
Who’s Behind This
I’m Ryan Peterson (Linkedin).
I’ve led growth, sales, and marketing at fast-scaling health tech companies. I’ve sat in the seat, carried the bag, led the teams, and built the playbooks inside organizations that went from scrappy to category leaders.
Over the past 15+ years, I’ve also helped many CEOs, CROs, and GTM executives to close seven-figure contracts, unlock stalled opportunities, and design repeatable strategies that actually scale.
Choose Your Membership
Every Tuesday, Upward Growth delivers a new article designed to help health tech leaders make sharper growth decisions.
Free subscribers get:
Market analysis: insights on payor trends and health tech moves shaping the field.
Frameworks: practical tools you can apply to positioning, sales motions, and growth strategy.
Archive access: the full library of free posts.
Paid subscribers get everything above, plus:
Full editions: the complete Tuesday articles, including the deep-dive strategy sections not shared publicly.
Playbooks: private frameworks I use with executive teams.
Case breakdowns: real examples of what works and what does not in scaling.
Direct access: the ability to reply privately with your questions.
💡 Pro tip: Many subscribers expense Upward Growth through their company’s professional development, training, or learning budget.
Here’s a [ready-to-send email template] you can use with your manager to request coverage. Substack also generates receipts and invoices that are suitable for expensing.
Who Is Upward Growth For
CEOs and executives at health tech vendors.
GTM leaders building commercial engines that scale.
Investors supporting portfolio companies in healthcare markets.
Anyone responsible for turning early traction into real growth.
Social Proof Testimonials
Start Here
Not sure where to begin? This collection will help you jump straight to what matters:
→ Start Here: Making the Most of Upward Growth
Sponsorships
Upward Growth is read each week by health tech leaders — CEOs, GTM executives, and investors shaping how vendors grow in the healthcare market.
Sponsorship puts your solution directly in front of this decision-making audience. Sponsors are featured prominently in the weekly send, alongside articles that consistently receive high read, share, and action rates among industry leaders.
👉 [Submit a Sponsorship Inquiry]
