Archive - Upward Growth Substack

How to Build a Health Tech Case Study That Moves Deals Forward

A tactical framework for vendors selling into plans, built around what buyers actually need to see

Sep 2 •

August 2025

July 2025

The Total Addressable Market (TAM) Trap

How Misunderstanding Your Market Size Derails Growth Before It Starts

Jul 29 •

You Landed the Account. Here’s How You Grow It.

Expansion works when it’s treated like a second sale, not a byproduct of delivery.

Jul 22 •

Selling to Health Plans Isn’t Enough. Members Also Have to Use It.

Landing a health plan contract isn’t the same as getting members to engage. This article breaks down how to build for adoption from day one.

Jul 15 •

The Hidden Driver Behind Member Retention

Retention fails when vendors overlook the caregiver guiding the member’s decisions.

Jul 8 •

The Midyear Reset: What Every Health Tech Team Should Be Doing Right Now

A practical framework to cut what’s not working, double down on what is, and enter next year with momentum.

Jul 1 •

June 2025

Why Fast-Growing Companies Start Breaking Down

Structure for Speed: Building Process for People Who Hate Process

Jun 24 •

How to Sound Like a Growth Company (Before the Numbers Catch Up)

A tactical guide to narrative posture when traction is real but unevenly distributed

Jun 17 •

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