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April 2025

Why Health Tech Growth Stalls and How the Best Companies Break Through
Growth doesn't usually stall all at once.
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Ryan
Why Your Sales Hires Keep Failing
Another sales leader didn’t work out.
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Ryan
Positioning Comes Before Growth
Messaging is what people notice.
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Ryan
The Second Meeting Test: How to Actually Build Momentum with Health Plan Buyers
Early in my career, I reported to a sales leader who managed large enterprise deals.
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Ryan
1
Why Your Value Prop Isn’t Landing with Health Plans
Recently, I reviewed a sales deck with a health tech exec colleague.
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Ryan
1
Start Here: What Are You Trying to Solve?
Welcome to Upward Growth - a publication for health tech vendors navigating the messy, complex reality of selling into health plans.
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Ryan

March 2025

How Smart Vendors Are Selling to Health Plans in 2025
I was at the RISE National conference in San Antonio the other week, standing at one of those high-top tables reviewing the session agenda, when I…
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Ryan
1
Most Sales Struggles Are Positioning Problems. Here’s How to Fix Yours.
A few weeks ago, I posted something on LinkedIn that struck a nerve.
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Ryan
15 Moves to Convert Conference Leads Into Revenue
How to Follow Up, Nurture Leads, and Turn Conference Conversations Into Revenue
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Ryan
15 Smart Exhibitor Strategies to Maximize Any Conference
What to Do During the Event to Stand Out, Attract the Right Prospects, and Drive Real ROI
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Ryan
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