Yeah the proof bar has gotten real. And on the channel point, the mistake I see is that teams are treating it like a messaging tweak when it's actually a full GTM rebuild. Different buyers, different timelines, different evidence. Most don't scope it correctly upfront (and sometimes never), but usually ONLY after a lot of time and resources have been spent.
Yeah the proof bar has gotten real. And on the channel point, the mistake I see is that teams are treating it like a messaging tweak when it's actually a full GTM rebuild. Different buyers, different timelines, different evidence. Most don't scope it correctly upfront (and sometimes never), but usually ONLY after a lot of time and resources have been spent.